like other things at faff, we do JDs differently. we feel exceptional people care deeply about their work, and therefore, we think deeply about what we write here.
building in consumer-tech is a lot like falling in love; slowly at first, then all at once.
we started in sept `24 with a thesis and a strong desire to solve for the Indian consumers. we realised busy working professionals were spending several hours every week on chores. despite the popular narrative that "there's an app for everything", we noticed that for more than 500 use cases no good solution existed. we wanted to offer people a personal assistant that could do all these things for them. the traditional personal assistant has several limitations, including that it is not affordable, has limited working hours, has limited intelligence and capabilities. it clicked to us that a lot of what a personal assistant does (like calling, coordination, bookings, getting information) are exactly the kind of things that can be automated using technology that has just hit an inflection point.
we started out by becoming the personal assistant for people, asking them what they needed help with. people could hire us for Rs. 2000 per month to delegate any of their personal chores including government work, household management, travel, appointments, and a lot more. in the first three months, we did about 500 tasks and noticed that people found a lot of value in having faff as a service. they were using us week on week, renewing month on month, and telling everyone they knew about us. these were the early signs for us that we’re in the right direction.
*blurry photo of first 50 user celebration at our house (end of 2024)*
in the next few months, we built our operations team, internal playbooks, and training modules. we also built technology on top of Whatsapp and an internal tooling to make our operational team productive. till now, we have finished close to 15,000 tasks and have an active paying user base that is using us on a weekly basis. the user love we have seen for our service makes us confident that there is a deep unmet need waiting to be fulfilled.
*100 user party in our old office back in April 2025*
even though we feel confident that we are onto something, we are still a little far away from the final factor of what potentially could be one of the most impactful consumer companies in this country. we are growing slowly while also figuring out how to serve our customers exceptionally well. Nexus VP is a global venture capital firm that has previously backed category-creating companies like Zepto, Unacademy, Snapdeal and has decided to invest over $2.5 million to help us in our journey. we are building our founding team to help us find product-market fit in the next few months and then scale rapidly to get 100,000 paying customers by the end of 2026.
we feel there are several great Indian internet companies yet to be built, and we have a shot at making one. if you would like to be early in this journey and become an influential member of the story, this is likely the perfect time to join us.